Playgrounds also exist digitally today. It's a lot harder to keep an eye on your child there. And much easier for online predators - or groomers - to gain the trust of young gamers under the radar, and then abuse them.
To avoid giving online groomers free rein, it is important to arm children against groomer tactics. That's why Child Focus built the 'OK Groomer' game in the virtual universe of Roblox: an online platform in which millions of children play and create games every day.
Those who walk around the virtual playground will discover what grooming is. At the same time, children will receive tips on how to arm themselves against online groomers.
In various mini-games, grooming tactics come to life as bad guys. Players will learn to identify, report and block these tricksters.
By exploring the playground and playing mini-games, young gamers can collect coins. They can also exchange these for cool 'OK Groomer' skins for their avatar. This way players show that they are truly ungroomable.